What we believe

Unidy was born to give people back control over their information. You decide what to share, with whom and for how long, instead of hundreds of companies keeping their own copies.

For decades, organizations have collected copies of our personal information and decided what to do with them. We think that relationship is the wrong way round. Your information should stay yours: you should decide who you share it with, why, and for how long.

In Unidy you choose which details and documents each person sees, and take that access back when you want.

Why now

People used to stay in one home for decades. Now we change our home address, city, country, phone number or email address again and again, and every change has to be repeated to hundreds of organizations that each keep their own copy of us.

For digital nomads and people who live between places, it changes with the seasons: a different home and phone number for each part of the year.

Meanwhile the amount of information each organization asks for keeps growing, long past what they need to serve us.

Where this goes: “Give me your Unidy.”

Today Unidy shares your details and documents between you and the people you choose. Our vision adds companies: instead of a form, they ask your Unidy, and you decide what they see and for how long.

Where Unidy is going

How Unidy grows

Unidy is useful from the first day, even before anyone you know uses it. It does more as the people around you join, and organizations adopt what their customers use.

  1. You use Unidy on your own: your documents, their dates, your digital business card
  2. You share a digital business card or a document. Whoever receives it sees it without an account, and meets Unidy that way
  3. As more people join, keeping each other's details current gets easier
  4. With enough people on Unidy, organizations have a reason to ask your Unidy instead of handing you a form

How Unidy makes money

Unidy has been designed from day one to be free: creating and keeping your Unidy needs no payment and no credit card. That includes your standard Unidy ID, 1 GB for your documents, expiry reminders and document sharing.

It is still a business. This is where the money comes from, and where it never will.

  • Never by selling your data. We will never sell your personal information.
  • Optional extras. A personalized Unidy ID, like unidy.me/your.name. Have a document authenticated: an independent service checks that it is genuine, for when a bank, a landlord or an employer asks for proof; the price is shown before you confirm. More space beyond your free 1 GB, if you ever need it, always shown before you pay.
  • New services inside Unidy. Always optional: what you have for free stays free.
  • In the long term, messages from companies you said yes to. You choose the subjects you want to hear about. A company may pay to send a message on those subjects, only through Unidy.

See pricing

The company never receives anything about you: not your name, your home address, your phone number or your email address. It gives its message to Unidy, and Unidy delivers it to the people who said yes. You decide whether to give it your attention, and you can decide that no company ever reaches you.

Many companies will not like this. They are used to keeping their customers’ details, and here they never get them. It only works when there are millions of us: companies change how they reach people when enough people will only be reached this way.

Unidy is not against companies

The problem is how the system grew, not the people working inside it. Organizations also lose when they hold inaccurate copies of information they never needed to own: cost, risk and support calls. Fewer, up-to-date copies of personal information help both sides.

Unidy does not ask for blind trust

Any service that keeps your information asks you to trust whoever runs it. We cannot remove that trust entirely, and we will not pretend to: Unidy holds the keys, because a key that exists only on your phone dies with your phone. What we can do is make a break-in worth as little as we can manage. Each person's information has its own key, no key opens everyone's, and the keys are kept apart from the information.

So we do not say that we could never read anything. The security page says exactly what protects you, and what does not.

One you. One Unidy.

Everything connected. Always under your control.

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