What we believe

For decades, companies have collected copies of our personal information and decided how to use them. We believe that relationship should be reversed. Your information should remain yours. You should decide who receives it, why they receive it and how long they may use it.

Unidy is free for people, but that does not mean people become the product. We will never finance Unidy by selling your personal information. Our long-term business model is transparent: companies may eventually pay to communicate with people who have explicitly chosen to hear from them. They don’t buy your data. They ask for your attention. And you decide whether to give it.

Why now

People used to stay in the same home for decades. Today we change addresses, cities, countries, phone numbers and email addresses constantly, and every change has to be repeated to hundreds of organisations that each keep their own copy of us.

Meanwhile, signing in to much of the internet means accepting that a large company becomes another observer of our digital life. Identity should not belong to a search company, an advertising company or a phone maker. It should belong to the person.

What we are not building

Unidy is not another social network, cloud drive, password manager, advertising database or data broker. Some of what Unidy does may look similar. The difference is structural: the person controls the relationship.

Not against companies

The problem is the architecture of today’s internet, not the people working inside companies. Organisations also lose when they maintain inaccurate copies of information they never needed to own. Unidy is pro-person, and businesses can benefit from the same change.